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Selling in New York

Should you decide its time to sell, Brown Harris Stevens is uniquely qualified to market your residential property. We are New York's luxury residential market specialists. Our exceptional reputation with generations of buyers and sellers, and with other brokers, ensures that your property will receive the most professional attention and attract the most advantageous price.

For more than 135 years, Brown Harris Stevens has remained at the forefront of marketing and technological innovation to ensure that we generate the greatest interest in your property. Our goal is to sell your property at the highest price in the shortest possible time. It is not surprising that we currently and regularly hold the records in all residential sales categories in the City:

• We have achieved the highest price ever paid with the sale of a townhouse in the City, an extraordinary property on 75th Street between Fifth and Madison Avenues, which sold for $53,000,000.
• We have achieved the highest price ever paid for a cooperative apartment in the City, a penthouse on Fifth Avenue.
• We have represented the purchaser in the highest price ever paid for a condominium in the City.

Brown Harris Stevens offers the advantage of the firm's considerable depth of marketing resources. Our exceptional market coverage and fully dedicated research division enables us to provide the most accurate evaluation of your property's current market value and guide you towards optimal pricing. These are a few of the ways that Brown Harris Stevens will successfully market your property:

• Once pricing is established, we develop a targeted marketing strategy carefully tailored to the individual residence.
• We will advise on how to prepare your property for showing, seeking to maximize your sale price.
• We co-broke your property other members of the brokerage community so that you reach the widest possible audience of qualified buyers.
• We will communicate the listing directly to well qualified buyers in New York, the United States and abroad, using our own client base, the resources of Christie's Great Estates, and on the Internet through Brown Harris Stevens dot com.

Marketing campaigns for exclusive listings include such advertising and publicity vehicles as:

• Prominent advertising, under the distinguished Brown Harris Stevens name, in such publications as The New York Times Magazine, The New York Times, Quest, Avenue, and The New York Times Homes.
• Classified advertising in The New York Times.
• Listing at BrownHarrisStevens.com, our own website (listing includes full color photography), and NYTimes.com.
• Featured coverage in Important Residential Properties, the major Brown Harris Stevens magazine included in Sunday newsstand and home delivery of The New York Times.
• Customized, illustrated brochure, with floor plans and key selling features, produced in association with Christie's Great Estates, for which Brown Harris Stevens is the exclusive affiliate.
• The Christie's Great Estates Magazine, the showcase for the world's most distinctive properties.

Choosing a Trusted and Professional Exclusive Listing Agent

It is worth noting that the choice of Brown Harris Stevens as your Exclusive Broker for your property provides you with not only the strength of our marketing but also with these benefits:

• A dedicated broker who will guide the entire marketing process, ensure discretion and report t you on a regular basis.
• The widest possible exposure within the brokerage community. With an exclusive listing, Brown Harris Stevens shares information with all members of the Real Estate Board of New York.
• Pre-qualification of prospective buyers and the presence of our representative at every showing.
• Skilled negotiation on your behalf with full knowledge of all activity associated with your property, thereby helping you obtain the best possible price and the quickest possible closing.
• Shepherding of the sale to its successful conclusion, helping you navigate building rules and the other myriad details associated with the transfer of ownership.